Honest answers for curious leaders.

FAQ's:

Because good strategy sparks questions – and great ones deserve real answers.

Q: What is a Business Strategist – and what do they actually do?

Q: What is a Business Strategist – and what do they actually do?

Think of us as your outside perspective with inside understanding. We dig into your business to find what’s holding you back, where the growth potential lies, and how to get you there.

But here’s the difference: we don’t just hand over a plan and wish you luck. We help you implement it – aligning your team, refining your message, and tracking progress so the work actually gets done.

Q: What exactly does a “Fractional CMO” do?

Q: What exactly does a “Fractional CMO” do?

Think of it as having a Chief Marketing Officer on your team — without the full-time salary or overhead. We don’t just point you in the right direction; we get in there and do the work. From building strategy and leading marketing + BD efforts to creating systems, coaching your team, and managing implementation — we take things off your plate so you can focus on running the business.

Q: Are you a consultant or a business coach?

Q: Are you a consultant or a business coach?

Both. We bring the strategy of a consultant and the accountability of a coach — with the added muscle of a partner who helps you execute, not just plan. We stay engaged through implementation, guiding your team and keeping progress on track so strategy turns into measurable results.

Q: What’s the difference between a consultant and a business coach?

Q: What’s the difference between a consultant and a business coach?

Consultants typically deliver strategy and leave execution up to you. Coaches focus on mindset and motivation. We bridge the two — bringing strategy, structure, and hands-on implementation support so you don’t just plan for results, you achieve them.

Q: How long does it take to see results?

Q: How long does it take to see results?

Most clients start seeing traction within the first 90 days — but it all depends on your goals and how much you put into it. Strategy only works if you do. Think of it like a gym membership: you can’t expect results if you don’t show up. The firms that put in the work, stay consistent, and commit to the process see real, measurable progress — fast.

Q: Will there be homework?

Q: Will there be homework?

Yes – but no pop quizzes. We’ll ask for a few things upfront (like past proposals, marketing materials, and a few honest answers so we can get to know your firm inside and out – what’s working, what’s not and where you want to go).

Your job?
Show up, stay engaged, and give feedback in a timely manner so we can keep momentum.

We also ask that your respect our time – we understand that things come up, and appreciate a heads-up at least 24 hours before rescheduling a meeting. Collaboration works best when everyone’s present and prepared.


Q: Do you only work with AEC firms?

Q: Do you only work with AEC firms?

That’s our home base – but not our boundary. We’ve partnered with architects, contractors, creatives and other design-driven businesses and professional services firms that share our curiosity, creativity, and appetite for growth. If your work builds, designs, or shapes something better – we can help you grow.

Q: What if we already have a marketing team?

Q: What if we already have a marketing team?

Perfect. We can plug in seamlessly to align strategy, sharpen focus, and keep everyone moving in the same direction. Whether you’ve got a full team or you’re flying solo, we provide the leadership, clarity, and momentum to make marketing and BD actually work together — without adding more to your plate.

Q: Can we start with something small before going all in?

Q: Can we start with something small before going all in?

Absolutely. Our Renegade Clarity Session is a great first step — 90 minutes of focused strategy to get you unstuck and moving in the right direction. You’ll see how we work, gain clarity fast, and walk away with actionable next steps — no pressure, no fluff.
Book My clarity session →

Q: Do I need to own a motorcycle to work with you?

Q: Do I need to own a motorcycle to work with you?

Nope – but you do need the guts to take the wheel. We work with leaders who are ready to stop coasting, take control, and grow with purpose. (Leather jacket optional.)

Q: Be honest – will you make us use TikTok?

Q: Be honest – will you make us use TikTok?

Only if it makes sense for your audience. We’re not here to chase trends or inflate follower counts– we’re here to build strategies that turn heads and drive results.

Q: Will you make us do trust falls?

Q: Will you make us do trust falls?

Absolutely not. The only thing we’ll ask you to fall into is clarity – and maybe a few bold new ideas.

Q: Coffee or Tequila?

Q: Coffee or Tequila?

Depends on the meeting. Mornings are for strategy – nights are for celebrating wins. Either way, we believe great ideas deserve good company.

Still have questions?

Let’s talk — no sales pitch, just real conversation.

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