Growth Fueled.
Strategy Driven.
Full Throttle.
Welcome to Renegade Thinklab
Your revolution starts here.
For AEC firms tired of chasing projects.
We build roadmaps that actually get implemented — so you can stand out, win more, and grow with clarity.
Raise a hand if any of these sound familiar:
it takes direction, bold strategy, and the right guide.
your marketing feels thin, outdated, generic, and doesn’t resonate with the clients you want.
Proposals are draining your time and resources, but you're not consistently winning.
your BD process is reactive —
you’re always chasing, not leading.
your seller/doers are not selling because they’re too busy doing.
You're wondering: 'How do we stand out when we look and sound just like every other firm?'
You’ve built a solid reputation —
but the road ahead takes more than hard work.
We’ve helped firms like MOA Architecture, PMG Construction and Arrow B Architecture turn these same challenges into momentum, confidence and measurable growth.
Curious how it all started? →
We help AEC firms stop chasing and start leading.
Founded by Cynthia P. Martinez, a longtime strategist with deep roots in architecture, design, and construction, Renegade ThinkLab was built for leaders ready to think differently about growth.
We approach strategy the same way great projects come together — with insight, intention, and collaboration from the ground up. By blending business strategy, brand storytelling, and hands-on execution, we help firms stand out, win better work, and strengthen their position in the market.
Every roadmap we create is built to move from insight to impact — no generic playbooks, no strategies that collect digital dust.
Introducing
Want the details?
We call it fractional leadership — whether that’s guiding your team through a strategy roadmap or stepping in as your Fractional CMO.
Curious About How We Work?
Real Clients.
Real Impact.
Don’t just take our word for it — here’s what our partners have to say.
Real Clients.
Real Impact.
Don’t just take our word for it — here’s what our partners have to say.
Want more Proof?
“Cynthia is a strategic thinker who turns vision into action. Her leadership brings a dynamic energy to every project — inspiring teams to push boundaries while keeping goals and deadlines on track. She has a rare ability to connect strategy with creativity, fostering a positive, focused environment that makes even the toughest challenges enjoyable to tackle.”
— Marcus Appleby, AIA, NCIDQ
Principal at Appleby Madison Creative and Blazener
— Lili Han
CEO, Anna Snow LLC
“Cynthia doesn’t just offer advice; she partners with you to understand your goals, challenges, and opportunities, then develops clear strategies that drive real results. Thanks to her guidance, we streamlined operations, identified new revenue opportunities, and repositioned ourselves more competitively in the market.”
“It’s been an absolute pleasure working with Cynthia — she’s thoughtful, professional, concise, and has a calm, direct, no-BS approach. She pushed us while still respecting our ethos and aspirations, and helped us reset our firm’s direction.”
— Shane Martin
Principal, Arrow B Architecture
— Tara Clack, Assoc. AIA, WELL AP
Principal & CEO, Mountain Lily Studios
“Cynthia’s insight and experience have been a game-changer for our firm. She helped us refine our strategies, strengthen our processes, and connect with the right partners to grow smarter and compete for larger projects.”
“Working with Cynthia has been an absolute delight. Her insight, candor, and thoughtful approach helped our team gain clarity about who we are and where we want to go. She’s strategic, responsive, and genuinely fun to collaborate with.”
— Bram Barth
Vice President, Lose Design
— Katie Vander Putten
President, MOA Architecture
“Cynthia brings incredible industry insight, a true knack for strategic planning, and a calm, confident presence that encourages bold thinking. Thanks to Cynthia, MOA is more aligned, energized, and prepared to propel to the next level.”
— Jason Bryant
CEO, PMG Construction
“Cynthia is so dedicated to understanding her clients’ needs and providing real strategies for implementation. She feels like an extension of our team, communicating effectively with vendors and stakeholders. Her ability to accelerate our goals has been a game changer.”
