PRINCIPAL,
CREATIVE DIRECTOR
Acuity Brandworks brings clarity and intelligence to brand strategy — helping organizations see themselves (and their audiences) more clearly. Founded by design veterans Keith D. Brock and Jon Collins, Acuity blends decades of Fortune 500 branding experience with the agility and insight of a boutique studio.
Their team delivers branding that’s equal parts vision and precision — crafting strategies, identities, and campaigns that not only look sharp but work hard. With deep roots in architecture, design, and storytelling, Acuity helps clients build brands with meaning, momentum, and long-term value.
Brand Architects & Story Builders
PRINCIPAL,
CHIEF BRANDING OFFICER
Heidi is an award-winning interior designer and founder of iREDzine — a creative studio specializing in high-end hospitality, retail, and residential interiors. With a signature mix of artistry and precision, she elevates every project she touches. Heidi thrives on collaboration, bringing warmth, intuition, and design excellence to every partnership.
Design Visionary & Collaboration Catalyst
Brie brings equal parts creative spark and project grit. With 10+ years leading interior design and construction projects across New York and Denver, she knows how to turn big ideas into spaces that actually work. A certified interior designer (NCIDQ) and SCAD grad, she’s led everything from workplace and healthcare interiors to adaptive reuse and retail environments. Brie’s the one you want when strategy meets execution—detail-driven, design-obsessed, and always focused on impact.
Design Strategist & Project Leadership Powerhouse
Jenny brings a rare blend of strategic insight and artistic mindset—helping firms design both the place and experience of how work gets done. With deep expertise in workplace strategy, change management, and real estate operations, she guides leadership teams through the evolving future of work. At the same time, her background as an artist and creator empowers her to shape culture, craft emotional connection, and design environments where teams feel inspired. Jenny ensures change isn’t just planned—it’s felt.
Workplace Futurist & Change Accelerator
As Founder of Strategic Change Solutions, Laura helps organizations bridge the gap between business vision, people, and place — ensuring real estate strategies truly serve the culture and goals of the organization. With deep expertise in change management and workplace transformation, she guides leaders through visioning, discovery, and qualitative needs assessments that align operations with future growth. Her facilitation style brings clarity to complex transitions, helping leadership teams stay aligned, engaged, and ready to embrace new ways of working.
Workplace Change Navigator & Culture-driven Strategist
Avalon keeps the gears turning behind the scenes. With nearly two decades of experience in project management, marketing, and executive operations, she blends structure with soul — helping businesses streamline their systems without losing their spark. She’s the go-to for process design, automation, and making the impossible look effortless.
Systems Sage & Operations Architect
Carrie is the creative force behind Efficio VA — where branding meets strategy and operations meet design. With a sharp eye for detail and a gift for turning chaos into clarity, she helps entrepreneurs and studios bring their digital presence to life. Whether she’s building a Showit site or mapping an automation workflow, Carrie brings heart, precision, and a touch of magic to every project.
Brand Whisperer
& Digital Alchemist